EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 7, Problem 7.5DQ
Summary Introduction
To discuss: The ways in which marketers should consider using micromarketing, local marketing and individual segmentation.
Market segmentation is the way toward separating a market of prospective customers into groups or divisions in light of various attributes. The portions made are collected out of buyers who will react comparatively to marketing techniques and who share qualities, for example, comparative interests, needs or areas.
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