Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 7.18MML
Summary Introduction
To discuss: How the marketers manages service differentiation and an example of service provider, which has successfully distinguished its offering from its competitors.
Introduction:
Differentiation is a fundamental marketing and business strategy through which a firm concentrates on a unique differences in its offering towards the consumers as an origin for setting up a competitive advantage.
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Information related to Monty Co. is presented below.
2.72/7 E :
On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
2.
3.
On April 7, purchased equipment on account for $30,100.
4.
On April 8, returned $6,000 of merchandise to Larkspur Company.
5.
On April 15, paid the amount due to Larkspur Company in full.
(a)
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I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
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Marketing: An Introduction (13th Edition)
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