Case summary: Carly Peters directs the creative department at an advertising agency and she is helped out with four different account teams.
Characters in the case: Carly Peters
Jack
Terry
Julie
Sarah
Adequate Information: Carly Peters directs the creative department at the advertising agency. Four different account teams are helping her out.
To determine: Explain Carly’s leadership based on the principles of LMX theory.
Explanation of Solution
Given Information: Carly Peters is the director of a creative department in the advertising agency. There are four accounts teams helping her out and each team has a different view on Carly.
LMX theory focuses on how exchanges between leaders and followers are. Carly should obtain a good leadership with all team members rather than Jack only. Every member should feel they’re in the in group rather than out of the group. Negativity and inequality should not be faced by any team. Trust and respect for each other should be there. Carly should not be biased but unbiased.
Observation of Carly’s based on the LMX theory.
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