Chapter 7, Problem 5TY

Summary Introduction

Introduction

Attitudes can be influenced by central routes of persuasion—careful analysis and evaluation of an argument—as well as peripheral routes of persuasion—using more subjective cues to quickly make a decision. Research has shown that attitudes are maintained longer and are more resistant to later change if they were based on logical analysis (i.e., the central route). The correct answer is option (a) the speaker emphasized statistical information about AIDS throughout the world.