DATA ANALYTICS FOR ACCOUNTING W/CONNECT
DATA ANALYTICS FOR ACCOUNTING W/CONNECT
1st Edition
ISBN: 9781260574449
Author: RICHARDSON
Publisher: MCG
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Chapter 7, Problem 3DQ

Amazon, in the author’s opinion, has cared less about profitability in the short run but has cared about gaining market share. Arguably Amazon gains market share by taking care of the customer. Given the “Suggested 75 KPIs That Every Manager Needs to Know” from Exhibit 7-5, what would be a natural KPI for the customer aspect for Amazon? How do digital dashboards make KPIs easier to track?

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