Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
8th Edition
ISBN: 9780134473642
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 7, Problem 3CTQ
Summary Introduction

Case summary:

The CEO of Company W is Person W whose mission is believing its employees as it will lead to the customer’s belief on the company. He says that the employees are the first asset of the company. Meeting the needs of the employees will satisfy the needs of the customers. The company concerns its employees by way of providing scholarships, financial assistance, investments for employees for their future.

The company made a strong emotional bond with its employees as it paved a way for employees to work with full involvement. This made them to enjoy their work which leads to less than 5% of employee’s turnover comparatively very lower than the other companies. It uses the style of laissez-faire management. Thus, the mission of Company W is to serve best to the customers and also the employees.

Laissez-faire leadership styles is where the leaders act as a consultant and encourage its employee’s empowerment, giving freedom to take decision, and motivating the ideas of employees.

Characters in the case:

  • Company W
  • Person W

To discuss:  The way the lower employee turnover contribute to the positive and distinct corporate culture at Company W.

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