BASICS OF SOCIAL RESEARCH,ENHANCED (LL)
BASICS OF SOCIAL RESEARCH,ENHANCED (LL)
7th Edition
ISBN: 9781337569583
Author: Babbie
Publisher: Cengage Learning
Question
Book Icon
Chapter 7, Problem 1RQE
Summary Introduction

Introduction

Quota sampling attempts to create a sample that represents each demographic of a population. Gallup could have used a probability sampling method instead, such as representativeness, or the equal probability of selection method.

Expert Solution & Answer
Check Mark

Explanation of Solution

Answer and explanation

(This question calls for a subjective answer. This is an example of an appropriate response.)

Gallup made a mistake in 1948 when he predicted that Dewey would defeat Truman in the presidential election. The main reason for the failure was that Gallup had not taken into account the fact that many people moved to cities after World War 2. In addition to that, he was using census data from 1940, the most recent available to him. He could have avoided the mistake by using a probability sampling method instead of the quota method. The quota method tries to make the sample represent every demographic in the country, and since Gallup used prewar data to make his sample, so urban dwellers were underrepresented. One probability sampling method is representativeness, which uses inferential data to help make the sample more representative of different demographics. Another method Gallup could have used is equal probability of selection, or simply having a list of people and selecting them at random in a way that gives each person the same probability of being picked at any given time.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
the video Wealth Inequality in America (the captioned video is available at Wealth Inequality in America CC). Then read the article “Income Inequality in America: Understanding Wealth Inequality, Its Causes, and Solutions” . whats your first thoughts, did the info surprise you?
Does hebrew educational society  have safety plan information available for a family crisis situation? Describe what a client safety plan looks like in your agency. Does the agency provide safety training for its employees to help clients/families? What about employees/staff?
I need help putting together a paper in my own personal prospective   base on biology Sex

Chapter 7 Solutions

BASICS OF SOCIAL RESEARCH,ENHANCED (LL)

Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Social Psychology (10th Edition)
Sociology
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Pearson College Div
Text book image
Introduction to Sociology (Eleventh Edition)
Sociology
ISBN:9780393639407
Author:Deborah Carr, Anthony Giddens, Mitchell Duneier, Richard P. Appelbaum
Publisher:W. W. Norton & Company
Text book image
The Basics of Social Research (MindTap Course Lis...
Sociology
ISBN:9781305503076
Author:Earl R. Babbie
Publisher:Cengage Learning
Text book image
Criminalistics: An Introduction to Forensic Scien...
Sociology
ISBN:9780134477596
Author:Saferstein, Richard
Publisher:PEARSON
Text book image
Sociology: A Down-to-Earth Approach (13th Edition)
Sociology
ISBN:9780134205571
Author:James M. Henslin
Publisher:PEARSON
Text book image
Society: The Basics (14th Edition)
Sociology
ISBN:9780134206325
Author:John J. Macionis
Publisher:PEARSON