BASICS OF SOCIAL RESEARCH,ENHANCED (LL)
BASICS OF SOCIAL RESEARCH,ENHANCED (LL)
7th Edition
ISBN: 9781337569583
Author: Babbie
Publisher: Cengage Learning
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Chapter 7, Problem 1RQE
Summary Introduction

Introduction

Quota sampling attempts to create a sample that represents each demographic of a population. Gallup could have used a probability sampling method instead, such as representativeness, or the equal probability of selection method.

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Gallup made a mistake in 1948 when he predicted that Dewey would defeat Truman in the presidential election. The main reason for the failure was that Gallup had not taken into account the fact that many people moved to cities after World War 2. In addition to that, he was using census data from 1940, the most recent available to him. He could have avoided the mistake by using a probability sampling method instead of the quota method. The quota method tries to make the sample represent every demographic in the country, and since Gallup used prewar data to make his sample, so urban dwellers were underrepresented. One probability sampling method is representativeness, which uses inferential data to help make the sample more representative of different demographics. Another method Gallup could have used is equal probability of selection, or simply having a list of people and selecting them at random in a way that gives each person the same probability of being picked at any given time.

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BASICS OF SOCIAL RESEARCH,ENHANCED (LL)

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