MANAGERIAL ACCOUNTING F/MGRS.
MANAGERIAL ACCOUNTING F/MGRS.
6th Edition
ISBN: 9781264100590
Author: Noreen
Publisher: RENT MCG
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Chapter 6A, Problem 6A.13P

1.

To determine

Introduction: The price of the closest competitor or substitute in the market refers to the reference value.

The reference value that MW should consider when setting the price of a full-page ad in its magazine.

2.

To determine

Introduction: The net benefits or values which are offered or delivered to customers by products or services above competitors or substitute products refer to the differentiation value.

The differentiation value offered by a full-page ad placed in MW magazine.

3.

To determine

Introduction: Economic Value to the Customer (EVC) represents that a customer is willing to buy a product or service only if the value of a chosen product outweighs the value of the other substitutes or alternatives.

The economic value to the customer (EVC) of a full-page ad in MW magazine

4.

To determine

Introduction: The price of the closest competitor or substitute in the market refers to the reference value.

The range of possible prices that MW should consider when setting a price for a full-page ad.

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CVP application—determine offering price Tommy Appleton is in charge ofarranging the “attitude adjustment” period and dinner for the monthly meetings of the local chapter of the Management Accountants Association. Tommy is negotiating with a new restaurant that would like to have the group’s business, and Tommy wants to apply some of the cost–volume–profit analysis concepts he has learned. The restaurant is proposing its regular menu prices of $4 for a beforedinner drink and $22 for dinner. Tommy has determined that, on average, the people attending the meeting have 1.5 drinks before dinner. He also believes that the contribution margin ratios for the drinks and dinner are 50% and 40%, respectively.Required:Prepare a memo to Tommy outlining the possible offers he might make to the restaurant owner, and recommend which offer he should make
help please answer in text form with proper working and explanation for each and every part and steps with concept and introduction no ai no copy paste remember answer must be in proper format with all working
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