EBK MICROECONOMICS: A CONTEMPORARY INTR
10th Edition
ISBN: 9781285687155
Author: MCEACHERN
Publisher: CENGAGE LEARNING - CONSIGNMENT
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1. Child Care That Cares
A group of your friends got together and decided to start a childcare business in their town. The town currently has three other childcare centers. The clients are mostly the children of working parents. Your friends realize that they are going to enter a market that already has competition and that they will have to compete for the same customers. Their goal is to attract as many customers as possible, keep their prices within reach, be different, and at the same time make profits in the long run. Your friends approached you to ask you the following questions to help them make the best business decision:
If we provide a bit different services than the competition, such as longer hours, healthy lunch, and smaller staff to children ratio, do you think we can charge significantly higher prices than our competition? Explain why.
Given that we have competition, what do we need to do to make our business profitable?
How can we determine whether we are making…
2. Truck or Train? They both move, right?
Your uncle and aunt operate a food truck near a busy train station. Their primary customers are commuters who work in another town. They told you that it costs them about $1,000 daily to run the food truck from 7:00 a.m. until 5:00 p.m. (on average $100 per hour). They average $1,500 in revenue per day. They want to make more money, and they have the idea of extending their hours until 9:00 p.m. daily. They want your opinion, so they ask you the following questions:
If we extend our hours from 5:00 p.m. to either 7:00 pm or 9:00 p.m., how do we know it’s worth it? How do we know that it is beneficial to close later knowing that every additional hour of operation costs us $100?
Do you think it is a good idea to raise our prices to increase our revenues? How do we know if raising prices is beneficial to us?
What should we do if our costs exceed our revenues over time? Should we stay in business or shut down? Why?
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- Introduction and Problem Statement This report examines … [Include a statement of the main problem in the case.] Background [Detailed company/case background tying directly to the context of the specific case study. Summarize data from the case scenario that is pertinent to solving the stated problem.] Analysis [Thoroughly analyze the questions asked of you here as well as the main questions suggested within the case study.] Alternatives and Evaluation [This section should list some options available as solutions and discuss the pros and cons of each alternative.] Recommendations [This section should suggest the recommended solution and validation for this selection.] Action Plan [This section should provide a step-by-step actionable guide to achieve the recommended decision divided by short and long term activities.] Conclusion [Concisely summarize the case options, recommended decision and future predictions ofr the company.] References Include any references used.…arrow_forwardWhat is Bitcoin? How important is it to businesses and individuals? How does it cause environmental damage and is that damage worth continued uses of Bitcoin?arrow_forwardWhile visiting and chatting with an old friend who lives in a rural area, a man's teenage daughter joins the conversation and shared that she wants to work on a farm after she graduates from college and that farming is her passion. She shared the graph that follows from the Bureau of Labor Statistics that she recently obtained that shows the average wage (salary) by profession. She was very confused about why different professions pay people different wages. She was expecting the pay rate for people who work in the farming industry to be paid more than other “unnecessary” professions. While sharing the data with you, she asked the following questions: Why do workers in business and financial operations get paid more than those who work in farming and health care? After all, farmers make food and health care workers help people’s health. I don’t get it, but who decides how much people in certain professions get paid? I mean who decides how much I should be compensated for my work? Why…arrow_forward
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