EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Question
Chapter 6.6, Problem 2CC
a)
Summary Introduction
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The strategic position which the Company J is trying to accomplish.
b)
Summary Introduction
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The strategic moves of Person H.
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TASK DESCRIPTION
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For uk stock exchange, London Unilever brand: Follow this data and give elaborate content (a) "Analysis",
content: (b) "Unilever UK Financial Trends (2019-2023): A Critical Illustration" and content(c)
"Summary of Unilever UK's Financial Performance (2019-2023)"
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Unilever UK Financial Trends (2019-2023)
Table:4
Styles
2019
2020
2021
2022
2023
Debt to
1.96
1.64
1.64
1.42
1.50
equity ratio
Debt to capital 43.60
39.56
39.51
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37.99
rasio
Table:5
2019
2020
2022
2023
2019
2020
2021
2022
2023
Table:1 Here is the graphical illustration of Unilever UK's financial trends from
Asset
0.78
0.79
0.73
0.78
0.78
+2019 to 2023.
turnover
2019
2020
2021
2022
2023
Fixed asset
4.6
4.5
5.0
5.7
5.6
turnover
Sales
52.0
50.7
52.4
60.1
59.60
Table:6
2019
2020
2021
2022
2023
Profit
6.0
5.5
6.6
8.0
7.8
Inventory days 52.59
57.22
55.53
57.67
57.43
Inventory
6.9
6.7
6.6
6.8
6.2
Riviend
3.9
3.8
4.1
4.5
4.7
turnover
Table:2
2019
2020
2021
2022
2023
Gross margin
44.01
43.45
42.30
40.23…
For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1.
(b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually.
For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1.
(b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually.
50
30
Unilever UK Financial Trends (2019-2023)
Table:4
2019
2020
2021
2022
2023
Debt to
1.96
1.64
1.64
1.42
1.50
Sales (bn)
Profits
equity ratio
Costs (bn)
Dividends Paid (b)
Debt to capital
43.60
39.56
39.51
36.54
37.99
rasio
Table:5
2019
2020
2021
Year
2022
2023
2019
2020
2021
2022
2023
Table:1 Here is the graphical illustration of Unilever UK's financial trends from
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Asset
turnover
0.78
0.79
0.73
0.78
0.78
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2020
2021
2022
2023
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turnover
4.6
4.5
5.0
5.7
5.6
Sales
52.0
50.7
52.4
60.1
59.60
Table:6
2019
2020
2021
2022
2023
Profit
6.0
5.5
6.6
8.0
7.8
Inventory days 52.59
57.22
55.53
57.67…
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