EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 6.5, Problem 1LO
Summary Introduction

To identify: The 5 psychological factors that impact consumer behavior.

Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.

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