UNDERSTANDING BUSINESS / SIMNET CODE >I<
UNDERSTANDING BUSINESS / SIMNET CODE >I<
13th Edition
ISBN: 9781266120824
Author: Nickels
Publisher: MCG
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Chapter 6.1, Problem 6.1AQ
Summary Introduction

To determine: The reasons due to which the customers might remain loyal to a company providing product variety rather than focusing on price.

Introduction:

The organization which is not competing on price may compete on product variety in which range of products are offered to the customers keeping in mind the degree to which the market is segmented and additional costs of producing small volumes of many varieties but in return satisfying their customers and making them loyal towards their company.

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