Chapter 6, Problem 8MC

Summary Introduction

Case summary:

Person C, a student of University T with 4 years of experience as an equity analyst, was recently introduced as an associate to the board chairman of company C, a computer device supplier. The firm increased its factory capability, introduced fresh sales offices outside its native borders and introduced a costly campaign of ads. Company C's performance, to put it mildly, was not acceptable. His BOD's, consisting of his president and vice president plus his main shareholders, was highly frustrated when managers heard how the development was working. Suppliers were settled in delay and were frustrated, and the bank regretted the worsening condition and threatened to decrease credit. As a consequence, company C's founder, person R, was told that improvements would need to be made — and speedily — or he'd be shot. At the behest of the company, person C was assigned the job of a companion to person G, a former banker who was the president and biggest shareholder of company c. M accepted to give up some of his golf days to support the company back to health with the assistant of person C.

To discuss: The impact on company C’s market value added.