MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 8LO
Summary Introduction

To identify: The psychological factors and discuss the psychological factors that affects the customer buying decisions.

Psychological factor: is based on the behaviour of an individual. It includes the internal factors such as attitudes, self-concepts, perceptions, needs, and motives.

Blurred answer
Students have asked these similar questions
dentify and understand the individual factors that affect consumer buying decisions
What are the Social Influences on Consumer Buying Decisions?
Understand the consumer market and the major factors that influence consumer buyer behavior.