The marginal valuation of the good, establish the consumer surplus and derive the demand curve. Concept Introduction: Consumer Surplus – The excess of consumers’ willingness to pay over what they actually pay (the ability to pay) for a good or service relative to the market price is the economic measure of consumer benefit known as the consumer surplus. Law of demand – The law states that as the price of a commodity falls its quantity demanded increases and vice versa, assuming all other variables to be constant. Linear Demand Equation – It expresses the quantity demanded as a function of price in the form, Qd= b + mp where b is the intercept and the slope m is constant. In other words, change in Qd with a one unit change in price is constant for a linear demand function. Law of Diminishing Marginal Utility – The law states that we consume more and more of a commodity, keeping the consumption of all other variables constant, the utility derived from the consumption of every additional unit diminishes. The marginal utility thus diminishes.

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3. The world is more beautiful with just a bit of makeup. Your friend Nora is an artist, and she loves makeup, so she decided to become a beautician. She recently began recording videos of herself applying makeup to others and posting those videos on social media. She typically charges about $250 for full facial makeup for special occasions like weddings, engagement parties, graduation parties, and so forth. Her work is great, and her videos made her famous on social media outlets, and now she has over 500,000 followers. The demand for her services has risen. People have to book her months in advance if they want her to do their makeup. She was excited about her success, and she wants to take advantage of it, so she wants to learn more about her opportunities and has texted you the following questions: Now people want my services so badly, do you think I should raise my prices from $250 to $500 to make more revenue (sales)? Or should I reduce my price to $150? Please educate me on…

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Chapter 6, Problem 7P

To determine

The marginal valuation of the good, establish the consumer surplus and derive the demand curve.

Concept Introduction:

Consumer Surplus – The excess of consumers’ willingness to pay over what they actually pay (the ability to pay) for a good or service relative to the market price is the economic measure of consumer benefit known as the consumer surplus.

Law of demand – The law states that as the price of a commodity falls its quantity demanded increases and vice versa, assuming all other variables to be constant.

Linear Demand Equation – It expresses the quantity demanded as a function of price in the form, Qd= b + mp where b is the intercept and the slope m is constant. In other words, change in Qd with a one unit change in price is constant for a linear demand function.

Law of Diminishing Marginal Utility – The law states that we consume more and more of a commodity, keeping the consumption of all other variables constant, the utility derived from the consumption of every additional unit diminishes. The marginal utility thus diminishes.

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3. The world is more beautiful with just a bit of makeup. Your friend Nora is an artist, and she loves makeup, so she decided to become a beautician. She recently began recording videos of herself applying makeup to others and posting those videos on social media. She typically charges about $250 for full facial makeup for special occasions like weddings, engagement parties, graduation parties, and so forth. Her work is great, and her videos made her famous on social media outlets, and now she has over 500,000 followers. The demand for her services has risen. People have to book her months in advance if they want her to do their makeup. She was excited about her success, and she wants to take advantage of it, so she wants to learn more about her opportunities and has texted you the following questions: Now people want my services so badly, do you think I should raise my prices from $250 to $500 to make more revenue (sales)? Or should I reduce my price to $150? Please educate me on…

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