Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN: 9781337106665
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher: Cengage Learning
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Chapter 6, Problem 7MC
To determine

The relationship between complementary goods.

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A taco hut is trying to determine its demand if it changes it's price. In 2019, they sold tacos for 1.00 and sold 6,000. In 2020, they increase the price of tacos to 1.50 and demand dropped to 5,500. In 2021, the owners of the taco hut want to increase taco price to 2.00 dollars. What would demand be for 2021? What if they lowered the price to .50, how much would demand be?
Why may a company intentionally limit supply when consumers want more of a product?
a. How much would the firm’s revenue change if it lowered price from $12 to $10? Is demand elastic or inelastic in this range?   Revenue change: $    Demand is              in this range.   b. How much would the firm’s revenue change if it lowered price from $4 to $2? Is demand elastic or inelastic in this range?   Revenue change: $    Demand is              in this range.   c. What price maximizes the firm’s total revenues? What is the elasticity of demand at this point on the demand curve?   Price that maximizes total revenues: $    Demand is              at this point.
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