EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 6, Problem 6.23CC
Summary Introduction
Case summary:
The one of the best B2B marketing is Company PG. It is the top most selling brands and it is the world’s largest advertiser. It has a strategic relationship with its
But this was a complex task, so Company PG forms a team CBD for its clients which includes specialists and salespeople for every brands and aspects. The team CBD has all the resources to solve the problems of their clients and customers. This creates a trust between the clients and Company PG
Characters in the case:
- Person PG
To discuss: Whether Company P’s divestment of 100 brands pay off or not.
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