Concept explainers
Case summary:
NAICS-The North American Industry Classification System code is a very valuable one for the marketers. It replaces the SIC-old product-based Standard Industrial Classification system which was introduced in the year 1930s. The system NAICS categories the business by the process of production, well reflecting changes in the economy, mainly in the area of technology and service industry.
It was formed jointly by the Country U, Country C, and Country M in the year 1997 in concert with the NAFTA-North American Free Trade Agreement by offering a common classification system for these countries and well compatibility with the ISIC-International Standard Industrial Classification system. The 6 digit number is a vital to understand the business markets. The 6 digits can also be seven or ten in some cases.
Characters in the case:
- Country U
- Country C
- Country M
- System NAICS
- System SIC
To discuss: The representation of 6 six digits of NAICS code and the industry which is denoted by the code of NAICS 721110 and the number of businesses consist of this code.
Want to see the full answer?
Check out a sample textbook solution- give an introduction to the LNG company explaining what products/services it offers to the consumer. Where is the country of origin? How does it penetrate the local market? Explain what needs or wants it serve?arrow_forwardWhat is an international marketing information system (IMIS), and why is it necessary?arrow_forwardRead the case study below and answer the following questions:Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…arrow_forward
- Read the case study below and answer the following questions: Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…arrow_forwardThe marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international market research. following identical procedures in foreign and domestic markets. adaptation to different environmental aspects (such as laws, cultural aspects) in the context of meeting consumers' needs. alteration only of the price, promotion, and place components of the four P's. focusing on short-term rather than long-term profit, because international trade is very risky and unstable.arrow_forwardIn this article, an international marketing information system will be defined and described (IMIS).arrow_forward
- What is a global marketing information system (IMIS)?arrow_forwardIs the POP material distributed through the Distributor in Nestle?arrow_forwardAs a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected.arrow_forward
- Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication. Include a map showing the location of the country as well as a description of the country in terms of its demographics, culture, and economic history.arrow_forwardThe European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question. Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.arrow_forwardSelect an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning