Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
5th Edition
ISBN: 9781337494809
Author: William M. Pride, Robert J. Hughes
Publisher: Cengage Learning
Question
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Chapter 6, Problem 5DQ
Summary Introduction

To determine: The ways in which strategic plan, tactical plan and operational plan differs and the common aspects among them.

Introduction: A plan is a diagram of the activities by which an company expects to achieve its objectives and goals. It is consequential from the key designed planning procedure; a company's strategic planning is its broadest preparation, created as a guide for real strategy setting and decision making practices.

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Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?
An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.
For this activity choose a product from above and come up with the following:   What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought)  What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?
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