Understanding Business
Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
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Chapter 6, Problem 3CT
Summary Introduction

To think critically about: the kind of business to start at small-scale keeping in mind the competition, the way it can become attractive and the time need to be devoted for making the business successful.

Introduction:

A business that is self-reliantly owned and operated and is not leading in its field of operation, meets few standards of size in terms of annual receipts or employees is termed as small business.

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Shades of Green Resorts , Disney-owned and operated, acquired in 1965 and in  December 1973 with 151, cabin designed, cozy and eco-friendly rooms. The resort was built of wood and volcanic rock in the style of a country club. The core building of the resort was opened in 1965 as a two-story clubhouse for the golf courses and did not actually have guest rooms. Guest wings were steadily added to the original clubhouse in 1969, due to the need for overnight accommodations.  Every guest room at the resort felt like a suite with at least 480 square feet. A new marketing blitz designed by Disney in 1986 to try to appeal to a wider guest base than just golfers.   It completed to the present occupancy rate,  an additional 150 rooms with a new Snow White associated design, Eclectic, Mediterranean and  Industrial Chic themes during that renovation.   By Disney standards, the resort was still small with only 301 rooms. The resort was described as having the rustic charm of a quiet country inn,…
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