Strategic Management
4th Edition
ISBN: 9781260141931
Author: Rothaermel
Publisher: MCG
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Chapter 6, Problem 2MS
Summary Introduction
Case summary:
The case deals with the differentiated and low-cost workplace. Company NW and Company W are the food markets, which used a differentiation business strategy. Both the companies are on the “100 best places to work” stated by “Fortune”. Company A and Company WM use a cost-leadership strategy.
On an employee review site, only 50 percent of people working in Company WM suggested the firm to a friend. However, 80 percent of people working in Company NW and Company W suggested the firm to a firm. Hence, people should avoid low-cost leaders in lieu of strong differentiators while choosing a firm to work.
To determine: The aspects of success that Person X is seeking in his professional career.
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Specific Stakeholder Map
State
Gov
Local
Gov
Foreign
Govs
Federal
Gov
Regulatory
Agencies
Local Media
Republicans
Democrats
Singles
Local Schools
Families
Industry
Competitors
Regional Media
Neighbors
Corporate
Customers
Price
Competitors
National Media
Class A
Stockholders
Local
Businesses
Repeat Customers
THE FIRM
Middle
Managers
Product
Competitors
Support Staff
Web-based
Interest Groups
Class B
Stockholders
Entry Level
Employees
Bondholders
Adminstrative
Quality
Competitors
Domestic
Suppliers
Staf
Banks
Executives
Consumer
Reports
Natural Resources
Defense Council
Foreign
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High-Quality
Suppliers
Consumer Safety
Groups
OSHA
Rating Agencies
AFL-CIO
Consumer Advocate
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