Introduction
In this case, the answer is option (D) Make all sales final.
Explanation of Solution
Correct answer and explanation
Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.
Explanations for incorrect options
Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.
Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.
Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.
Therefore, the options (A), (B), and (C) are incorrect.
Want to see more full solutions like this?
Chapter 6 Solutions
Social Psychology (10th Edition)
- Utilizing the Person-in-Environment perspective, discuss how individual experiences and characteristics may influence complex social issues. Where are there disparities? Regarding social work.arrow_forwardDiscussion Topic: The Sociological Perspective in Everyday Life Sociology helps us view the world from a new perspective, one that goes beyond our personal experiences to understand the broader social forces at play. For this discussion, reflect on how a sociological perspective can deepen our understanding of everyday life and the connections between individual actions and societal structures. Discussion Prompt: Describe a personal experience, observation, or current event that demonstrates the relationship between individual behavior and a larger societal issue (e.g., inequality, cultural norms, education, family dynamics). Explain how applying a sociological perspective helps to better understand this situation. Consider using key concepts such as social structure, culture, socialization, or social norms in your analysis.arrow_forwardCompare and contrast quantitative and qualitative data used in the study of linguistics.arrow_forward
- Explain how linguists study language.arrow_forwardWhat is meta-linguistics.arrow_forwardWhat is a presumed strength of Divine Command Theory? There is far too much divergence among religious people to make a determination of the rules with any confidence. Even if the rules are morally valid, there is no justification procedure for them. There is no rational foundation. There is a standard above human reasoning.arrow_forward
- What are some strength and weakness a social worker can have when during a Biopsychosocial Assessment intake with a clientarrow_forwardGoals for a person with anxiety and lack of social support regarding social workarrow_forwardWith its focus on scientific observation and analysis, the process for conducting sociological research is similar to other types of scientific inquiries. Which of the following are main elements in the traditional model of science? Check all that apply. 0 Theory Operationalization Postulates Common sensearrow_forward
- Social Psychology (10th Edition)SociologyISBN:9780134641287Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. SommersPublisher:Pearson College DivIntroduction to Sociology (Eleventh Edition)SociologyISBN:9780393639407Author:Deborah Carr, Anthony Giddens, Mitchell Duneier, Richard P. AppelbaumPublisher:W. W. Norton & CompanyThe Basics of Social Research (MindTap Course Lis...SociologyISBN:9781305503076Author:Earl R. BabbiePublisher:Cengage Learning
- Criminalistics: An Introduction to Forensic Scien...SociologyISBN:9780134477596Author:Saferstein, RichardPublisher:PEARSONSociology: A Down-to-Earth Approach (13th Edition)SociologyISBN:9780134205571Author:James M. HenslinPublisher:PEARSONSociety: The Basics (14th Edition)SociologyISBN:9780134206325Author:John J. MacionisPublisher:PEARSON