Introduction In this case, the answer is option (D) Make all sales final.

Question

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Answer 1

Question

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.

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Answer 2

Question

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.

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Answer 4

Question

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.

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Answer 5

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.

Answer 6

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.

Answer 7

Chapter 6, Problem 1RQ1

Summary Introduction

Introduction

In this case, the answer is option (D) Make all sales final.

Answer 8

Expert Solution & Answer

Explanation of Solution

Correct answer and explanation

Post-decision dissonance occurs after a decision is made, which is typically decreased by increasing the appeal of the chosen alternative and devaluing the rejected alternatives. Contrary to popular belief, keeping options open does not make a person happier. Since the individuals underestimated how uncomfortable dissonance would make them, they did not realize that the finality of the decision would make them happier. Thus, making all sales final with no chance of reevaluating your decision would be the technique most likely to result in an increase in customer satisfaction.

Explanations for incorrect options

Option (A) refers to cutting all prices in half. However, cutting all prices in half would not really help the customer ease their level of dissonance. So, option (a) is incorrect.

Option (B) refers to asking customers to make a radio ad about the greatness of the store. However, this technique would seem to benefit the store more and not really do anything to increase the customer's level of satisfaction. So, option (b) is incorrect.

Option (C) refers to charging a membership fee to shop at the store. However, charging a membership fee would do nothing to ease the customer's level of dissonance. So, option (c) is incorrect.

Therefore, the options (A), (B), and (C) are incorrect.