Business in Action (8th Edition)
Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 6, Problem 1CTQ
Summary Introduction

Case summary:

Company SS have been started by two sisters, who has committed themselves in manufacturing the products, which are both purposeful and authentic. Moreover, in-addition to maximizing the manufacturing process, the founders of Company SS has to adjust their actual marketing strategy.

Later greater than a decade into the entrepreneurial adventure, the company was going much stronger with maximizing sales in addition to the rewards, which went over their own objectives.

To discuss: The qualities of a successful entrepreneurs that was illustrated by Person S and Person TR, the founders of Company SS.

Expert Solution & Answer
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Explanation of Solution

According to Person S and Person TR, a successful entrepreneur will love his work and will be driven with a passion to achieve. They will be more disciplined and will be wishing to work for more hours and will be making other important sacrifices to attain their goals. They will be much adaptable, will turn around their markets and alters the direction at the time of pursuing new chances.

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