EBK ESSENTIALS OF MIS,
EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 6, Problem 17MLM

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Web Mining:

  • Web is an unstructured data source that reveals patterns, trends and insights of customer behavior.
  • Data warehouse is an integrated collection of data from more than one source to form a centralized repository.
  • It possesses all the information needed by the organization and is used for analyzing the data and reporting the data to support decision makers in an organization.
  • The managers in an organization use a technique called data exploration and analysis, which attempts to find out the unidentified patterns called as data mining.
  • Data mining is a traditional knowledge discovery process used to summarize useful information after analyzing the information in different views.
  • Web mining is similar to data mining where the information is gathered from internet.
  • To get the required data, web mining uses a tool called web crawler which is an automated program that places the gathered data into the database...

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