Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
16th Edition
ISBN: 9780135191927
Author: Kenneth Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 6, Problem 16CSQ
Program Plan Intro

Big data

  • Big data is a combination of structured, semi structured and unstructured data collected by organizations.
  • These data can be mined for information and can be used in machine learning projects.
  • Big data is larger and more complex data sets obtained from new data sources.

Explanation of Solution

Management issues

  • Many decisions from data can be based on faulty context.
  • Before analyzing data, managers must determine the questions that they are trying to answer.
  • This is the same case with the Google’s analysis of flu outbreak.

Organization issues

  • The company can’t accomplish with having a lot of data without the organizational structure.
  • People must be trained using big data tools such as Hadoop...

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