EBK MICROECONOMICS: A CONTEMPORARY INTR
10th Edition
ISBN: 9781285687155
Author: MCEACHERN
Publisher: CENGAGE LEARNING - CONSIGNMENT
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Knowledge Check 01
Cyber Devices manufactures PCTV products that enable people to watch television content on their computers. It sells
its product to retailers for $50. A tuner component that goes into each of these devices costs $5 to acquire. The total
variable cost at an activity level of 1,000 units equals q,
$50,000
$5
$1,000
$5,000J
owing statements about opportunity costs is not correct?
An opportunity cost is the potential benefit that is given up when one alternative is selected over another.
An opportunity cost cannot be changed by any decision made now or in the future.
Opportunity costs are not usually found in accounting records.
Opportunity costs are costs that must be explicitly considered in every decision a manager makes.
not
1. Child Care That Cares
A group of your friends got together and decided to start a childcare business in their town. The town currently has three other childcare centers. The clients are mostly the children of working parents. Your friends realize that they are going to enter a market that already has competition and that they will have to compete for the same customers. Their goal is to attract as many customers as possible, keep their prices within reach, be different, and at the same time make profits in the long run. Your friends approached you to ask you the following questions to help them make the best business decision:
If we provide a bit different services than the competition, such as longer hours, healthy lunch, and smaller staff to children ratio, do you think we can charge significantly higher prices than our competition? Explain why.
Given that we have competition, what do we need to do to make our business profitable?
How can we determine whether we are making…
Knowledge Booster
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