EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 5.4, Problem 3PC
Summary Introduction
To determine: The important social trends shaping consumer values and shopping behavior.
Introduction: Real outside and uncontrollable factors like financial, socio-economics, legitimate, political, and social conditions, and innovative changes that impact an association's basic leadership, and influence its execution and procedures is termed as macro-environment factors.
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