CONTEMP.MARKETING (LL) >CUSTOM<
CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 5.3, Problem 1LO
Summary Introduction

To explian: The 3 ways how customers will rely on social media to make purchase decisions.

Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.

Social media platform is the hub for an online community.

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