BUSN 11 Introduction to Business Student Edition
11th Edition
ISBN: 9781337407137
Author: Kelly
Publisher: Cengage Learning
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Chapter 5, Problem 6LO
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To discuss: The guidelines for an effective verbal presentations.
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Measuring Online success
Google analytics and other enterprise systems like Omniture are great in assisting companies in obtaining leads and using data collected to assist companies improve their websites. For this assignment take a look at the success stories from companies using google analytics. Click on the link below to choose a success story, once on the website make sure to click on the PDF file to view the sample company of your choice.
https://www.google.com/analytics/success-stories/?product=analytics#?modal_active=none
Name of the company ?
About the company
What are some of the company goals?
What was the approach in using google analytics to help the company succeed?
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Answer the following question on business market, then compare how business markets differ from consumer markets.
What is Business Marketing?
What would make a business product? Provide an example
What is relationship Marketing, name some strategic alliance in business marketing?
Name Some differences in Business VS Consumer markets and provide an example of each
1.
2.
3.
4.
5.
Name an organization in Business market and provide example of what products they offer and who may be their clients?
Name an organization in Business market and provide example of what products they offer and who may be their clients?
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BUSN 11 Introduction to Business Student Edition
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