MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 5, Problem 5LO
Summary Introduction

To identify: The basic elements included in emerging a global marketing mix.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Marketing mix is the mixture of price, product, promotion and distribution (place).

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