To critically think about: The deceptive advertising Introduction: Present value refers to the current worth of the future cash inflows after discounting with a discount rate. As the value of present dollar is more than the future dollar, the future values tend to be higher than the present values. This might lead to deceptive advertising.

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Chapter 5, Problem 5CRCT

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To critically think about: The deceptive advertising

Introduction:

Present value refers to the current worth of the future cash inflows after discounting with a discount rate. As the value of present dollar is more than the future dollar, the future values tend to be higher than the present values. This might lead to deceptive advertising.

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