Fundamentals of Corporate Finance
Fundamentals of Corporate Finance
11th Edition
ISBN: 9780077861704
Author: Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Bradford D Jordan Professor
Publisher: McGraw-Hill Education
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Chapter 5, Problem 5CRCT
Summary Introduction

To critically think about: The deceptive advertising

Introduction:

Present value refers to the current worth of the future cash inflows after discounting with a discount rate. As the value of present dollar is more than the future dollar, the future values tend to be higher than the present values. This might lead to deceptive advertising.

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