BUSN 11 -INSTRUCTOR'S. EDITION
11th Edition
ISBN: 9781337407175
Author: Kelly
Publisher: CENGAGE L
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Chapter 5, Problem 4LO
Summary Introduction
To select: The correct word for an effective communication.
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CHAPTER 4: CUSTOMER LIFETIME VALUE ASSIGNMENTStudent Guide & Assignment
Overview
The Customer Lifetime Value Assignment deals with entertainment streaming service Netflix.
Learning Objectives:
● Gain experience calculating customer lifetime value (CLV)
● Gain experience calculating cost per customer acquisition
● Consider optimization of the marketing mix based on CLV and cost per customer acquisition
Instructions
Consult the “Customer Lifetime Value Student Guide” before completing the assignment below.
Customer Lifetime Value Student Guide
Background
Netflix has become an online video streaming platform categorized by high loyalty for its original content such as “Stranger Things” and “The Great British Baking Show.”In 2000, Netflix was a movie rental service that delivered DVDs by mail. In 2007, the company began online streaming in the United States and in 2013 offered its first original content. In 2016 Netflix was available in 190 countries. Recent…
Chapter 5 Solutions
BUSN 11 -INSTRUCTOR'S. EDITION
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- Derek plans to retire on his 65th birthday. However, he plans to work part-time until he turns 73.00. During these years of part-time work, he will neither make deposits to nor take withdrawals from his retirement account. Exactly one year after the day he turns 73.0 when he fully retires, he will begin to make annual withdrawals of $183,008.00 from his retirement account until he turns 94.00. After this final withdrawal, he wants $1.52 million remaining in his account. He he will make contributions to his retirement account from his 26th birthday to his 65th birthday. To reach his goal, what must the contributions be? Assume a 6.00% interest rate. Round to 2 decimal places.arrow_forwardDerek plans to retire on his 65th birthday. However, he plans to work part-time until he turns 71.00. During these years of part-time work, he will neither make deposits to nor take withdrawals from his retirement account. Exactly one year after the day he turns 71.0 when he fully retires, he will begin to make annual withdrawals of $177,333.00 from his retirement account until he turns 94.00. He he will make contributions to his retirement account from his 26th birthday to his 65th birthday. To reach his goal, what must the contributions be? Assume a 9.00% interest rate. Submit Answer format: Currency: Round to: 2 decimal places.arrow_forwardFacebook (not Mark Zuckerberg) would do which of the following actions according the Circular Flow diagram? Group of answer choices Buys, but does not sell. Sell and Buy (or Rent). Does not sell nor buys. Sell, but does not buy.arrow_forward
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