Case summary:
Company S, the largest chain of drive-in fast-food restaurant in the U.S. The company knows the value of motivated entrepreneurs as the owner started from doing a job as a milkman. After starting own business with go-getter attitude, Mr. T opened several restaurants making all major decisions. As a result, most of the Mr. T’s early ventures failed but Mr. T didn’t let those initial disappointments set him back. After analyzing, Mr. T decided to expand the area for parking for its customers as well as hired servers for bringing food directly to the customer’s cars.
This approach helped a lot in the growth of the business. A local grocer named Mr. C approached for investing in the business but both of them ended up forming
Characters in the case:
The main characters in the case are Company S, Mr. T and Mr. C.
Adequate information:
Mr. T, owner of the company S after coming into the partnership with Mr. C decided not to take more partners and started expanding business by franchising.
To determine:
Questions to be asked before becoming a franchise in a company like S.
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EBK UNDERSTANDING BUSINESS
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