MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 5, Problem 3LO
Summary Introduction
To discuss: The external environment facing global marketing.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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Chapter 5 Solutions
MKTG 12:STUDENT ED.-TEXT
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