MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
Book Icon
Chapter 5, Problem 3LO
Summary Introduction

To discuss: The external environment facing global marketing.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Blurred answer
Students have asked these similar questions
Discuss External Environment faced by Global Marketers?
Why should the global marketer today be fully aware of the intertwined nature of the global economy?
What are the major challenges of marketing in emerging markets?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning