MARKETING-INFUSE ACCESS CARD
20th Edition
ISBN: 9780357805213
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 1DRQ
Summary Introduction
To discuss: The term
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
Expert Solution & Answer
Explanation of Solution
The term marketing research and its importance:
Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.
Importance:
- Marketing research is important as it provides the informations which are not currently available.
- It provides the informations like needs, desires and purchasing patterns of the consumers
- This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.
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Chapter 5 Solutions
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