Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 5, Problem 1CT
Summary Introduction

To critically think about: Product and services needed to offer while starting new business.

Introduction:

Graphic designer is the one who communicates the ideas through visual concepts that inform, inspire and attract customers. Graphic designers develop the overall layout and production designs for the advertisements, magazines and corporate events.

Expert Solution & Answer
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Explanation of Solution

Given information:

The type of business which needs to be started is a graphic designing business.

Explanation:

The products and services offered by the graphic designers are as follows:

  • Logo designs: Graphic designers provide the services of logo designing, Designers design logo for the organization that artistically represents the goal of the organization.
  • Book layout and designing services: The layout and design of the book eventually ensures that the book is good and readable. Thus, a good layout of the books is needed to be made, graphic designers make sure that the layout of the book is artistic and represents the true value of what it is inside the book.
  • 3D (three dimensions) product packaging and designing: Artistic and eye-catching design attracts the customer at first. Exclusive and artistic designs should be based on the initial concepts, and focus on the details that products offer.
  • 3D graphics: 3D graphic designs are needed to be made by the graphic designers.
  • Brochure design: Brochures represents the true picture of the organizations thus, artistic and thoughtful brochure are needed to be made which require special skills and artistic abilities that only a graphic designer possess.
Conclusion

Thus, it can be concluded that services like logo design, book layout design, 3D product packaging and brochure design are offered by the graphic designers.

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