Chapter 5, Problem 1CCS

Summary Introduction

Case summary:

The most important trend prevailing ion the modern scenario is the idea of go green. Consumers are more interested in green products. The Company T introduces the modern version of electric cars in the market. Company T remains the gold standard of electric cars.

The Company T electric car is not affordable to everyone and to resolve this issue Company T introduces entry-level model 3 at a lower price. Company T’s cars main features are that its over-the-air software, which automatically and regularly update the car's software when they plugged in the overnight.

The G is also a famous electric car producer that concentrates more on solving the problems due to climate change and to help drivers to overcome the problem of congestion in cities. The electric car of G is cheaper and it only launched in Country C under the Company D. The introduction of the E100 model leads to a booking of 5000 cars for the first 200 models of E100 cars. G plans to expand its availability to overall Country C.

To discuss: Whether the particular environmental issue effect the development and sale of electric cars.