EBK INTRODUCTION TO SOCIOLOGY (ELEVENTH
EBK INTRODUCTION TO SOCIOLOGY (ELEVENTH
11th Edition
ISBN: 9780393664454
Author: Appelbaum
Publisher: VST
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Chapter 5, Problem 1CC-P106
Summary Introduction

Introduction

Impression management is the effort people use to influence how others see them. This can happen both consciously and subconsciously.

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According to Goffman, everyone has a fragile self that is vulnerable to embarrassment and humiliation. In order limit that vulnerability, people try to manage the impression that others have of them. This can be a conscious effort, such as dressing formally for a work event or subconscious, when slipping into casual slang and dress when among friends. It is often seen in social media posts, when people create images of their lives that are not consistent with reality.

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