Introduction to Sociology (Eleventh Edition)
Introduction to Sociology (Eleventh Edition)
11th Edition
ISBN: 9780393639407
Author: Deborah Carr, Anthony Giddens, Mitchell Duneier, Richard P. Appelbaum
Publisher: W. W. Norton & Company
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Chapter 5, Problem 1CC-P106
Summary Introduction

Introduction

Impression management is the effort people use to influence how others see them. This can happen both consciously and subconsciously.

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Answer and explanation

According to Goffman, everyone has a fragile self that is vulnerable to embarrassment and humiliation. In order limit that vulnerability, people try to manage the impression that others have of them. This can be a conscious effort, such as dressing formally for a work event or subconscious, when slipping into casual slang and dress when among friends. It is often seen in social media posts, when people create images of their lives that are not consistent with reality.

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