EBK BUSINESS ANALYTICS
3rd Edition
ISBN: 9780136880844
Author: Evans
Publisher: PEARSON
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Chapter 5, Problem 14PE
A Canadian business school summarized the gender and residency of its incoming class as follows:
- Construct a joint
probability table. - Calculate the marginal probabilities.
- What is the probability that a female student is from outside Canada or the United States?
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP).
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP).
What were the average sales for the standard POP display (control group)?
What were the sales for the digital display (experimental group)?
What is the (mean) difference in sales between the experimental group and control group?
List the null hypothesis being tested.
Do you reject or retain the null hypothesis based on the results of the independent t-test?
Was the difference between the…
Chapter 5 Solutions
EBK BUSINESS ANALYTICS
Ch. 5 - Lauren drinks a variety of soft drinks. Over the...Ch. 5 - A home improvement company in Cincinnati ran a...Ch. 5 - Consider the experiment of drawing two cards...Ch. 5 - Three coins are drop on a table. List all possible...Ch. 5 - A market research company surveyed consumers to...Ch. 5 - Refer to the card scenario described in Problem 3....Ch. 5 - Refer to the coin scenario described in Problem 4....Ch. 5 - Prob. 8PECh. 5 - Prob. 9PECh. 5 - An airline tracks data on its flight arrivals....
Ch. 5 - A survey of 200 college graduates who have been...Ch. 5 - Prob. 12PECh. 5 - A survey of shopping habits found the percentage...Ch. 5 - A Canadian business school summarized the gender...Ch. 5 - Prob. 15PECh. 5 - Use the Civilian Labor Force data in the Excel...Ch. 5 - Prob. 17PECh. 5 - A home pregnancy test is not always accurate....Ch. 5 - In the scenario in Problem 3, what is the...Ch. 5 - In the roulette example described in Problem 8,...Ch. 5 - Prob. 21PECh. 5 - An investor estimates that there is a 1in10 chance...Ch. 5 - The weekly demand of a slow-moving product has the...Ch. 5 - Construct the probability distribution for the...Ch. 5 - Based on the data in the Excel file Consumer...Ch. 5 - A major application of analytics in marketing is...Ch. 5 - The Excel file Call Center Data shows that in a...Ch. 5 - If a cell phone company conducted a telemarketing...Ch. 5 - During one year, a particular mutual fund...Ch. 5 - A popular resort hotel has 300 rooms and is...Ch. 5 - A telephone call center where people place...Ch. 5 - A financial consultant has an average of eight...Ch. 5 - The number and frequency of Atlantic hurricanes...Ch. 5 - Prob. 34PECh. 5 - Prob. 35PECh. 5 - Prob. 36PECh. 5 - In determining automobile mileage ratings, it was...Ch. 5 - The distribution of SAT scores in math for an...Ch. 5 - A popular soft drink is sold in 2-liter...Ch. 5 - A supplier contract calls for a key dimension of a...Ch. 5 - Historical data show that customers who download...Ch. 5 - A lightbulb is warranted to last for 5,000 hours....Ch. 5 - The actual delivery time from Giodannis Pizza is...Ch. 5 - Apply the chi-square goodness of fit test to the...Ch. 5 - Apply the chi-square goodness of fit test to the...Ch. 5 - Compute the daily change of the closing price for...
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