EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 12QA
Summary Introduction
To determine: The term cost per order and the information it provide to the marketers.
Introduction: Marketing metrics are the measure used to reveal the effectiveness of various marketing campaigns. It shows the measurement of performance of a company by allowing it to track its performance over a time period. They are the benchmark against which a company measures its performance and highlight the area where the performance of the company decline.
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