Understanding Management
Understanding Management
9th Edition
ISBN: 9781285421230
Author: Richard L. Daft, Dorothy Marcic
Publisher: South-Western College Pub
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Chapter 5, Problem 11DQ
Summary Introduction

To determine:

WD Company has four major strategic business units and these SBU should be placed on BCG accordingly.

Introduction:

WD has made miracles come true and the visionaries of WD's leadership team who work to generate creativity, engage in innovation, and make use of the latest technologies. WD is a multinational conglomerate. Their business prospers in many different sectors, such as parks and resorts, consumer products, studio entertainment, media networks, and interactive media. The company is currently functioning in over 40 countries, and they really have taken issues such as labor, ethics, environment, and so on very seriously, making it reliable. This in turn would increase its goodwill.

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