REAL ESTATE FINANCIAL INVESTMENTS
16th Edition
ISBN: 9781265224110
Author: BRUEGGEMAN
Publisher: MCG
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Chapter 5, Problem 10Q
Summary Introduction
To discuss: The changes that take place with the variations in the ARM and FRM
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What is the marketing communication budget plan for this types of campaign (not specific, can be general amount in peso):
• Television Commercial
• Radio
• In-store/banner/billboards
• Publication Materials for Facebook and Instagram
• Reels/TikTok Videos
• GIF
• Marathon
• Campus Caravan
• E-Vouchers
• Deals Offer
Considering a 60 million pesos budget for one year. Please cite references.
What is the amount of budget that could be provided using these advertisements?
(not specific, can be general amount in peso):
• Television Commercial
• Radio
• In-store/banner/billboards
• Publication Materials for Facebook and Instagram
• Reels/TikTok Videos
• GIF
• Marathon
• Campus Caravan
• E-Vouchers
• Deals Offer
Please cite references.
Chapter 5 Solutions
REAL ESTATE FINANCIAL INVESTMENTS
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