EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 4.4, Problem 1LO
Summary Introduction
To identify: The 5 challenges faced by customers and online marketers.
One who Markets the products through different websites and using various advertisments to sell their product is known as online marketers.
Customer is a business or person who buys goods and services manufactured by business. Customers are the one who create demand in the market for goods and services.
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