ESSENTIALS CORPORATE FINANCE + CNCT A.
ESSENTIALS CORPORATE FINANCE + CNCT A.
9th Edition
ISBN: 9781259968723
Author: Ross
Publisher: MCG CUSTOM
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Chapter 4, Problem 5CTCR
Summary Introduction

To critically think about: The deceptive advertising.

Introduction:

Present value refers to the current worth of the future cash inflows after discounting with a discount rate. As the value of present dollar is more than the future dollar, the future values tend to be higher than the present values. This might lead to deceptive advertising.

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ESSENTIALS CORPORATE FINANCE + CNCT A.

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