The ability of the firm to measure the service for the internal customers in each stage of the life cycle. Introduction: Maintaining healthy customer relationship is crucial to a firm for developing sustainable business process. Integrating customer preference or involving customers at each stage of product development cycle makes it easier for the firm to develop flawless product.

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Chapter 4, Problem 4CTE

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To determine: The ability of the firm to measure the service for the internal customers in each stage of the life cycle.

Introduction: Maintaining healthy customer relationship is crucial to a firm for developing sustainable business process. Integrating customer preference or involving customers at each stage of product development cycle makes it easier for the firm to develop flawless product.

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