EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 4, Problem 4.7CTE
Summary Introduction

To discuss: The focus group creation by Person X and the people, who will be invited towards the focus group and the reason for it.

Summary Introduction

To discuss: The kind of information that Person X will obtain and the possible questions to provide to the focus group.

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