The factors that would influence your choice while you imagine yourself in a situation of being encouraged by colleagues to inflate your expense account.

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Please original work Background information: Often the challenge in using predictive models boils down to understanding the nature of cause and effect. Although statistical analysis might reveal that two observable events tend to happen at similar times, it does not necessarily mean that one event “causes” the other. What is more important: to understand what will happen next or why it will happen? What implications does your answer have for CRM design? Please cite in text references and add weblinks

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Chapter 4, Problem 3DQ

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The factors that would influence your choice while you imagine yourself in a situation of being encouraged by colleagues to inflate your expense account.

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Please original work Background information: Often the challenge in using predictive models boils down to understanding the nature of cause and effect. Although statistical analysis might reveal that two observable events tend to happen at similar times, it does not necessarily mean that one event “causes” the other. What is more important: to understand what will happen next or why it will happen? What implications does your answer have for CRM design? Please cite in text references and add weblinks

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