Chapter 4, Problem 2VC

Summary Introduction

Case summary: W Company a new company in the eyewear industry managed to make a big impact in a short amount of time. It has one major competitor which owns almost all of the bestselling eyewear and eye care brands in the world. It is focused on its biggest stakeholders that are customers. The company entered in the market by selling their products at a price that is easily affordable to all. It is involved in corporate social responsibility activities like providing free glasses to the poor people who need it to earn their livelihood.

Characters in the case:

The characters that in the case are W a company, Person B founder of the company and V a charity.

Adequate information:

The W Company is doing well in the market by gaining attention of more and more customers with its selling strategy. It engages in CSR (corporate social responsibility) activities, which encouraged many companies to create an impact in the global market at a local level.

To determine:

The meaning of social audit and the factors considered when a social audit of W Company is done.